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PPA is looking for a new CEO


PPA is looking for a new CEO

CEO Requirements


The Pedal Power Association (PPA) is a Public Benefit Organisation whose mission is to promote cycling in all its forms, increase cycling safety, improve cycling conditions and provide a voice for cycling in South Africa.  PPA has recently reviewed its strategic direction, with the aim of expanding its presence in terms of its geographic representation and its sphere of influence.  Central to this renewed strategy is a focus on the broader aspects of cycling as an agent of change to address and serve the interests of all our citizens i.e. Advocacy. 

Job Purpose

PPA is now seeking an outstanding individual to lead our transition towards becoming a nationally representative organisation for cycling, by taking innovative steps to ensure improved cycling infrastructure and rider safety, and by advocating for these issues at provincial and national levels.  Based in Cape Town, and reporting to the Executive Committee, the CEO will have full responsibility and accountability for the management of all PPA activities, including financial management, compliance, talent management, delivery of projects and programmes, development of campaigns, and management of stakeholder relations and partnerships.

Key Performance Areas

  • Develop and implement strategic plans to realise the vision and mission of PPA;
  • Direct and oversee PPA’s advocacy work, stakeholder engagement and external relations;
  • Grow the membership base to be nationally and demographically representative;
  • Influence change in appropriate policies, legislation, guidelines and plans at both local and national level;
  • Ensure compliance with all applicable legislation;
  • Ensure financial viability and sustainability of PPA and maintain proper financial management systems and reporting;
  • Raise funds for PPA reporting on and managing funder relations;
  • Human resource and talent management of the staff complement including recruitment and training as the organisation shifts to meet its broad mandate;
  • Build and strengthen relationships with key stakeholders and partners including partnering with/supporting other organisations aligned with PPA’s strategic vision
  • Build the profile and brand of PPA through appropriate communications and media campaigns; and
  • Develop appropriate monitoring and evaluation criteria.

Minimum Qualifications, Experience and Key Attributes

  • An everyday cyclist;
  • Appropriate tertiary qualification and financial and/or transport/urban planning background, and at least 10 years’ relevant experience including change management [Previous experience in the establishment of non-profit organisations is preferable, but not essential.];
  • Solid understanding of cycling’s role in enabling sustainable transport and supporting sustainable development coupled with an approach that motivates for positive change;
  • Strong strategic planning, research and analytic skills;
  • Strong communication and networking skills;
  • An understanding of the fundamentals of strategic communication;
  • Experience and skills in human resource management, budgeting and financial management;
  • Experience and skills in fundraising and building and maintaining relationships with donors;
  • Willingness to engage with and learn from the experience of others, and to support and amplify the work of partner organisations;
  • A strong commitment to collaboration and support for the social and environmental justice sector, with the overall aim of improving cycling’s role in reducing inequality and promoting human rights;
  • Substantial and demonstrated networking capabilities, including building partnerships with community and civil society organisations, corporates and government;
  • Public speaking skills, and experience in dealing with the media; and
  • A commitment to diversity, inclusion and transformation.

To Apply

A detailed CV and letter of motivation should be sent to by no later than Tuesday, 2 November 2021